VP of Marketing


  • Formulate and implement digital marketing strategies with budget plans
  • Innovate and develop new channels or programs to drive growth in customers including Search Engine Optimization, field marketing, video/podcast/social, and referral marketing
  • Ability to create processes or apply technology and systems that drive results, productivity, and scale
  • Conduct analysis on market trends and competitors’ activities and provide business insights for improving marketing assets and identifying business opportunities
  • Lead customer-centric thinking and craft programs to meet those target markets
  • Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented
  • Work closely with internal teams to enhance end-to-end customer journeys


  • At least 10 years related experience and minimum 5 years management experience
  • Bachelor’s or Master degree in marketing or related discipline
  • Experience in B2C digital marketing strategies and digital customer acquisition
  • Experience in building brand awareness and recognition
  • Knowledge and practical experience with SEO, digital marketing tools, and related software
  • Agile approach to marketing with measurable outcomes, retrospectives and continuous improvement to ensure marketing programs are in line with company objectives
  • Metric driven and the ability to draw insight from complex marketing data

Job Details

  • $45000+
  • Hong Kong
  • Permanent


    *Required (All information are kept private and confidential)