Social Media Specialist

The community manager will be responsible to lead social media communications with creative and content strategists.


  • Understanding the goal and challenges and translating them into social strategies and communication
  • Concept, develop, execute and manage creative social content, engagement and interaction in partnership with strategy, media and creative teams
  • Perform competitive landscape analyses, audience research, social listening, and other market research
  • Tell stories in a fresh and interesting way that’s native to the online communities
  • Present data-driven plans, recommendations, and performance updates (internally and externally), and respond to requests for information or strategic course
  • Manage relationships with social followers
  • Advise on owned, earned, and paid media strategies across platforms
  • Participate in strategy development initiatives for new/existing partnerships
  • Identify the technology or tools needed for running campaigns, moderating online communities, posting content, and social listening


  • Degree holder in Marketing or related
  • Experience with Facebook, Instagram, Twitter, Linkedin, WeChat and other trending social media platforms
  • Experience with social media operation tools, promotions and implementing plans
  • Familiarity with analytics tools and methods for measuring success through data
  • Strong work ethic complemented by a positive, can-do attitude
  • Creative and innovative thinking with strong attention to detail
  • Excellent written and speaking in English

Job Details

  • Negotiable
  • Hong Kong


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